About Me:

A Quiet Letter to a Business Owner Who’s Been Carrying More Than He Should
Dear Friend,
If your business is running…
but somehow feels heavier every year…
I want you to know something important before you read another word:
There’s nothing wrong with you.
And there’s probably nothing “broken” in your business either.
What you’re experiencing is far more common than anyone admits.
Most Businesses Don’t Collapse. They Slowly Accumulate Weight.
Here’s what usually happens in established companies:
Nothing dramatic goes wrong.
Instead, small decisions pile up.
Temporary fixes become permanent.
Workarounds become “how we do things.”
Margins blur.
Responsibility concentrates.
You become the final checkpoint for everything – not by choice, but by gravity.
From the outside, the business looks solid.
From the inside, it quietly asks more of you every year.
And at some point, a thought appears you don’t say out loud:
“Is this really what ownership is supposed to feel like?”
“Do I own this business or it owns me?”
If You’ve Been Irritated Lately, It’s Not Because You’re Losing Patience
Many owners reach a phase where frustration shows up unexpectedly:
• People seem to miss obvious things
• Decisions come back to you no matter how often you delegate
• Problems repeat instead of resolving
• You feel responsible for everything, even when others are involved
It’s easy to aim that frustration at yourself… or at your team.
But in my experience, that anger usually has a different source:
The system no longer supports the owner.
And If You’ve Been Tempted to
“Just Add One More Thing”…
That’s the bargaining stage most owners never recognize.
One more hire.
One more tool.
One more push.
One more initiative.
But mature businesses rarely need more.
They need less of what quietly drains them.
The right corrections don’t add complexity,
they remove friction.
Who I Am, and Why I’m Writing to You
My name is Nemanja Maričić.
For close to fifteen years, I’ve worked with established business owners to help their companies work for them again – financially, mentally, and operationally.
Not by motivating harder.
But by identifying what no longer belongs.
I didn’t come through corporate consulting or business schools.
I never lived inside large organizational machinery.
That turned out to be an advantage.
I naturally see businesses as living systems.
When one part is slightly off, the whole system compensates.
When the right part is corrected, pressure disappears everywhere else.
Owners often tell me:
“Nothing dramatic changed… but everything feels lighter.”
That’s exactly the point.
I’m an Optimist – But a Selective One
I genuinely believe most established businesses can be fixed.
But I’ve learned to choose carefully.
Good work requires:
• a real company
• a capable owner
• and a future worth building
I work with businesses that already function –
and with owners who feel there’s more ahead,
even if they can’t quite see it yet.
I’m based in Europe, but I work with U.S. and European
businesses across many industries.
I’m a generalist by nature, which helps me spot patterns others miss.
And when deep specialization is needed, I bring in a small circle of people I trust completely.
Knowing when to act – and when not to – is part of the work.
If You’re Tired, That’s Not Failure. It’s a Signal.
There’s a quiet moment many owners reach:
They stop being angry.
They stop bargaining.
And instead think:
“Maybe this is just how it is.”
That moment matters.
Because a business built for clarity, margin, and resilience
is also a business that gives more than it takes.
Owners feel it immediately:
• cleaner decisions
• restored energy
• visible profit
• less dependence on them personally
That’s not theory.
That’s structure.
If This Letter Feels Uncomfortably Accurate
Then we’d probably have an easy conversation.
No pressure.
No pitch.
Just a clear look at what’s really going on – and what could change first.
Sometimes, all a business needs
is to be seen clearly again.
Take care,
Nemanja
nemanjamaricic.com – 2025
Made in Europe
Serving US and European Businesses Since 2012
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